Who Owns an AI Celebrity? Taylor Swift, Matthew McConaughey, Erling Haaland, and the Limits of Trademark and Publicity Rights
Erling Haaland had a very “online” World Cup. As Norway ”rowed” its way through the tournament, social media reimagined its star striker as a Viking leader, a K-pop idol, and the star of an endless supply of memes, TikTok videos, and AI-generated videos. Most were…



