Author: Brok Humbert

Brok assists clients in all stages of the brand management process, including acquiring, registering, maintaining, and enforcing trademarks. He also has experience in intellectual property due diligence and licensing.

Taco Bell Scores a Win Over TACO TUESDAY™

When Taco Bell announced its intention to eliminate all exclusive trademark rights in the phrase TACO TUESDAY, it invoked the Declaration of Independence, claiming that any restriction on the right to use it “violates an American ideal: ‘the pursuit of happiness.’” Though the fast-food giant’s…

Striking Out at the TTAB – All Rise for Consumer Recognition

What qualifies as the United States’ current favorite sport may be a subject for heated debate, but “America’s Pastime” and its biggest stars still have significant power over the public—and, apparently, the Trademark Trial and Appeal Board (“TTAB”). By 2017, New York Yankees right-fielder Aaron…