Author: Brok Humbert

Brok assists clients in all stages of the brand management process, including acquiring, registering, maintaining, and enforcing trademarks. He also has experience in intellectual property due diligence and licensing.

Taco Bell Scores a Win Over TACO TUESDAY™

When Taco Bell announced its intention to eliminate all exclusive trademark rights in the phrase TACO TUESDAY, it invoked the Declaration of Independence, claiming that any restriction on the right to use it “violates an American ideal: ‘the pursuit of happiness.’” Though the fast-food giant’s continue reading...