Author: Fara Sunderji

Fara assists clients in the development and execution of all types of marketing promotions from sweepstakes and complex contests of skill to charitable raffles, including giveaways on Facebook, Twitter, Instagram and YouTube. She also counsels clients on advertising claim substantiation, endorsements and testimonials.In addition, Fara has extensive expertise in all stages of the brand management process, including trademark selection, clearance, prosecution, maintenance and enforcement and litigation. She regularly represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board and in federal court. LinkedIn

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Advertising

13 Oct, 2015

While the jacket might be puffy, the claims weren’t puffery. The NAD provides guidance on distinguishing performance claims from puffery.

The National Advertising Division is already gearing up for winter, with a recent decision on the tagline “Lightest. Warmest. Guaranteed” for down jackets marketed by Eddie Bauer. Eddie Bauer, LLC, Report #5875 (NAD Case Reports ___). The decision provides useful guidance on the line continue reading...

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Author: Fara Sunderji

While the jacket might be puffy, the claims weren’t puffery. The NAD provides guidance on distinguishing performance claims from puffery.

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