Author: Tiffany D.W. Shimada

Tiffany helps clients protect brands through strategic intellectual property portfolio management and enforcement. She advises clients on complex brand protection, copyright, advertising, and social media issues.

Shifting Gears: A Quick Tour of Genericide

Have you ever been to an indoor cycling class? If so, you most likely have heard the term “spin class,” or referred to the act itself as “spinning.” Mad Dogg Athletics, Inc. would take offense, however, calling such uses infringement unless the studio is an…

Series 89: A Secret Menu of Protected Non-Registered Marks

Who doesn’t love a secret menu, where one discovers delicious off-menu favorites and savors them along with the pleasure of feeling in the know? We’ll let you in on a “secret menu” of sorts for trademarks. A little known area of trademark law involves protection…

INTA Boston: Highlights from Bean Town

If you missed the 2019 Annual Meeting of the International Trademark Association in Boston, or if you were there but were spending time with colleagues and friends, the Dorsey trademark team is here to provide a brief overview of some interesting seminars we attended and…