Advertising

22 Sep, 2015

Is it a Feeling or a Fact? NAD Addresses the Issue of Sensory Perception vs. Objective Performance Claims

A recent NAD decision addresses the issue of when an advertising claim is “sensory“ in nature and can be supported by consumer perception evidence, and when a claim is a product performance claim, requiring objective testing for substantiation. See Kimberly-Clark Corp., Report #5866 (July 17, continue reading...