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PSALM WEST™: A Brand Is Born

On May 9, 2019, Kim Kardashian West and Kanye West’s fourth child, Psalm West, was born. On May 18, 2019, Kim Kardashian West’s company, fittingly named Kimsaprincess Inc., filed sixteen trademark applications for PSALM WEST for a litany of goods and services. Psalm isn’t the…

Booking.com Heads to the High Court

Last Friday, the U.S. Supreme Court granted the USPTO’s writ of certiorari to review traveling website company Booking.com’s trademark application for “booking.com”. The TMCA previously covered developments in this case here and here. Back in 2016, the USPTO rejected the company’s trademark application because the…

A Man Walks into a Bar… And Fair Use Is Found

It is no secret about the proliferation of copyright lawsuits that have been filed over the past four years over the unauthorized use of photos online, many against media companies that seek to shield themselves from liability with a fair use defense. A large number…

Forever 21 and Ariana Grande “Face-Off” Over Lookalike Images

Ariana Grande, identified in a recent complaint filed in federal court as an “internationally renowned singer, songwriter and actress,” is challenging struggling retailer Forever 21’s use of images that allegedly mimic Ms. Grande’s likeness and persona. This is no small matter—Ms. Grande alleges that she…

Taco Tuesday for Everyone (But Not to Register as a Trademark)

According to a recent ESPN report, Los Angeles Lakers basketball player LeBron James made “IT’S TACO TUESDAY” T-shirts to promote his video posts of his family’s taco nights. He then sought a trademark registration for the phrase for use on T-shirts and other goods. Unfortunately…