Tagged: 2X

15 Jul, 2016

BRAND NAMES AS FALSE ADVERTISING AND OTHER LESSONS ON COMPARATIVE PRODUCT TESTING

In theory, a product brand name can communicate a false advertising message, but it doesn’t happen often in practice. Such an instance was found to have occurred according to a recent decision by the National Advertising Division in which it concluded that the name Painter’s continue reading...

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Tagged: 2X

BRAND NAMES AS FALSE ADVERTISING AND OTHER LESSONS ON COMPARATIVE PRODUCT TESTING

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