Tagged: fastest growing

25 Apr, 2018

“Fastest Growing Brand” – Don’t Mix and Match Ad Claim and Substantiation

We blogged last week about a recent National Advertising Division case involving a Kimberly-Clark ad campaign that illustrated the well-known NAD maxim: “an advertiser is responsible for all reasonable interpretations of its claims, not simply the messages it intended to convey.” The decision also serves continue reading...

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Tagged: fastest growing

“Fastest Growing Brand” – Don’t Mix and Match Ad Claim and Substantiation

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