Category: Trademarks

Big Mac? What’s That?

When the European Union Intellectual Property Office (EUIPO) last week revoked the EU trade mark registration for the mark ‘BIG MAC’, following a challenge brought by an Irish fast-food chain, SUPERMAC’S, it was hailed by the media as a triumph for a small business in its…

The PRC E-Commerce Law on IP protection

On August 31, 2018, the Standing Committee of the National People’s Congress of the People’s Republic of China promulgated the E-Commerce Law of the People‘s Republic of China (“Law”) which will come into effect on January 1, 2019. As Chinese e-commerce platforms such as Alibaba,…