Tagged: Olympics

Let the Games Begin – Let Marketers Beware!

You’ve heard it before and you’ll hear it again – Stay away from any advertising or promotional ideas that suggest authorization, sponsorship or an official connection to the Olympics. This means not using the Olympic Rings in advertising or even #Olympics on your brand’s social…

Strike a Pose and Say “Trademark”

After visiting Rio to experience the Olympic Games a few weeks ago, I still feel like a winner.  One athlete who won big in Rio was Usain Bolt, who took home three medals in three Track and Field events during the Games this year.  Over…

Avoiding the Road to Ruin in Your Road To Rio Marketing Blitz

Late last month, the United States Olympic Committee (the “USOC”) sent a few not so nice warning letters to brands that sponsor athletes, but chose not to pay the “golden” price of becoming an “official” sponsor of the games.  The USOC warned these brands about…