New Bird on the Block: Operation Bluebird and X Corp.’s Fight over Twitter Trademarks
Operation Bluebird, Inc. (“Bluebird”) and X Corp. are locked in a dispute over the future of the Twitter brand, stemming from the platform’s rebrand from “Twitter” to “X” in 2023. The TMCA covered the rebrand. In December 2025, Bluebird filed a petition with the Trademark…



